Trump family gave us a ‘masterclass’ in meme marketing’: pro

Donald and Melania Trump’s entry into the crypto house with their meme tokens has sparked debate over regulatory technique. 

Zach Burks, CEO and founding father of Mintology, a blockchain service supplier, believes that by branding their tokens as “memes” fairly than “cash,” Trump seems to be positioning them outdoors the scope of securities legal guidelines, an strategy he described as a “masterclass in compliance in meme advertising.”

“By promoting their tokens merely as ‘memes’ as a substitute of utilizing the time period ‘coin’, the Trumps are blatantly trying to keep away from their tokens being categorized as securities,” Burks wrote in a observe to crypto.information. “This can be a masterclass in compliance in meme advertising and is a transparent transfer to futureproof themselves from inevitable accusations of pump-and-dump schemes.”

An surprising surge in demand for Trump’s token prompted the fast launch of a Melania-themed meme token, which some speculate was supposed to diffuse scrutiny surrounding Trump’s personal token, in keeping with Burks.

By avoiding language that might set off enforcement by the Securities and Exchange Commission , Trump’s strategy highlights a broader development within the evolving relationship between crypto and regulation, Burks added.

Trump’s meme affair

The Trump household launched two meme cash, TRUMP (TRUMP) and MELANIA (MELANIA), in fast succession, sparking market volatility and backlash.

On Jan. 17, Donald Trump introduced the TRUMP token on the Solana (SOL) blockchain through Reality Social, urging supporters to hitch his “Trump Group.” 

Two days later, Melania Trump introduced her personal token, MELANIA, additionally on Solana.

TRUMP’s worth skyrocketed, reaching a peak of $75 with a $15 billion market cap. The token surged 840% from its $6.24 low on Jan. 18, making it the 18th largest cryptocurrency.