8 Top Brainstorming Techniques to Help You Write Killer Emails

By Kaleigh Moore September 3, 2024

I can’t consider something to write down.

Sound acquainted? In fact it does. It’s one of many high causes our clients give us for letting their e mail advertising flatline. They only run out of concepts or subjects to write down about.

Even professional writers give you main e mail block. Ann Handley, co-founder of Advertising and marketing Profs and the favored e book “All people Writes,” solely despatched two emails to her subscribers in 2017. (The truth is, the shortage of communication was her catalyst behind revamping her entire newsletter strategy.)

However when your emails stall, you possibly can’t make connections together with your subscribers. You’ll be able to’t promote. You’ll be able to’t collect suggestions out of your viewers. You’re leaving cash on the desk!

By no means waste time making an attempt to think about a subject when you need to be writing. Listed below are 8 brainstorming strategies that may show you how to create a listing of subjects for future emails.

Fast Notes on Brainstorming

First issues first: Let’s go over just a few fast notes re: brainstorming.

Developing with concepts to your content material is critical, however don’t get too caught up on producing the right concept straight away. When you’re too essential, you received’t get something written down. You by no means know what a random phrase now may make you consider later. Hold a optimistic mindset and be open to any and all concepts.

Don’t fear an excessive amount of about following the principles. Brainstorming is all about creativity and discovering no matter technique works finest for you. Whereas one particular person would possibly do effectively with a structured brainstorming course of, one other would possibly thrive with a free, free-flowing concept session.

The essential factor to recollect about brainstorming concepts to your e mail campaigns is that you simply’ll need to keep open-minded all through your course of . . . no matter what that appears like.

Subsequent, let’s begin taking a look at just a few particular brainstorming strategies you possibly can strive so as to get the concepts flowing.


Brainstorming Strategies for Stellar Electronic mail Concepts

Earlier than we leap in, let’s speak about AI (I do know, I do know). Copywriter extraordinaire Eddie Shleyner said, “AI could ultimately exchange some writing. Nevertheless it can not exchange writers, individuals, the whole lot we all know and really feel and emote.”

I agree.

I don’t assume AI will exchange the human contact any time quickly, but it surely can be an excellent priceless unblocker. Our AI Writing Assistant, constructed straight into the AWeber message editor, is usually a nice brainstorming useful resource while you’re caught on what to write down about, a brand new phrase to explain one thing, or methods to hit the tone you’re on the lookout for.

Test it out and maintain it in your brainstorming arsenal so you will get again to what you’re keen on quicker.

Okay, on to the strategies.

Brainstorming Method #1: Phrase Affiliation


Begin with one or two phrases associated to a broad subject, and write down something they make you consider. Let your inside editor relaxation for a bit and simply jot down no matter concepts and phrases come to thoughts. When you need assistance, strive a device like Visuwords to get the method going.

Don’t overthink issues or fear about explaining how the phrases are associated (at the very least proper now.) As an alternative, let the concepts circulation and see what fascinating ideas naturally come up.

Picture supply: Search Engine Land

Brainstorming Method #2: Thoughts Mapping

This can be a comparable idea to the phrase affiliation approach. Begin with a phrase within the center and draw strains outward to the concepts that phrase sparks. Mapping helps you visually course of your concepts and resolve which of them are the strongest.



Picture supply: CoSchedule 

Brainstorming Method #3: The Medici Impact

If we will work out how issues are related, typically we will borrow options or concepts from one other subject to unravel our personal issues. Search for parallels across the points you’re dealing with in numerous areas — like your private life or at work.

For instance: Did you latterly overcome a problem at work that taught you a lesson or offered some new perspective on a problem? How will you share that have as a narrative which will assist your viewers with their largest ache level? You may need come to an answer that will make for an excellent e mail marketing campaign.

Brainstorming Method #4: Blind Writing

Simply. Don’t. Cease.

You don’t want a plan of assault or an overview for this — simply put phrases on a clean web page, it doesn’t matter what they’re. You by no means know what’s going to spark an concept, and writing something is step one to writing one thing good.

Set a timer and problem your self to maintain writing for nevertheless lengthy you need. You might be stunned how a lot you will get down on paper in a brief window of time.

Brainstorming Method #5: Challenger

Make a listing of your assumptions (about your clients, your content, your format, and so on.) after which problem them one after the other. You would possibly assume you already know one of the best ways to do one thing, however we don’t make progress by by no means questioning issues.

That is additionally why split testing emails is so essential. You might assume one topic line will carry out higher over one other, however with out testing, you by no means really know.

Associated: FREE Course: Learn How to Write Better Emails

Brainstorming Method #6: SWOT Evaluation

Create a table to evaluate the strengths, weaknesses, alternatives, and threats (SWOT) to your present method to e mail content material. This helps you see your course of in a extra analytic approach and logically resolve if there’s a simpler method to write, share, and educate.

As you full your SWOT evaluation, make sure you see what your primary rivals are doing and make notes on how you could (or could not) be measuring up together with your present method.



Picture supply: Wordstream

Brainstorming Method #7: Flip to Your Readers

Conversations together with your subscribers can result in a treasure trove of e mail concepts. Ask your subscribers questions and attempt to discover out as a lot details about them as attainable. What do they really need or want from you? What are their largest obstacles, objectives, or primary pain points?

Your subscribers’ suggestions can be immensely priceless to your online business. You should utilize it to write down your subsequent e mail, and different forms of content material like weblog posts, movies, and social media posts. It’s also possible to take it a step additional by utilizing the suggestions to appropriately place your product, encourage loyalty, and/or develop all-new merchandise.

Brainstorming Method #8: Begin with the Topic Line

Set a timer for five minutes. Then, give you a listing of subject line ideas that you’d completely open in the event that they hit your inbox.

Ask your self questions like:

• What’s the important thing level on this e mail {that a} subscriber can be wanting to know extra about?
• Did I write about one thing within the e mail that will shock the reader?
• What do readers must know proper now?

The topic strains you write could even spark some all-new content material concepts.

Associated: Your Guide to Writing the World’s Best Email Subject Lines

Good Electronic mail Concepts, Time After Time

Constantly sending emails is an excellent method to maintain subscribers engaged, however strive to not neglect that nobody needs to open an e mail that doesn’t even have any new or helpful data. Having a continuing provide of contemporary e mail concepts retains you from getting marked as spam and despatched to the junk mailbox, by no means to be opened once more.

Frequently, brainstorm new subjects by way of these totally different approaches and maintain a swipe file of your finest and brightest concepts. You’ll by no means hit a bottleneck in concepts for e mail campaigns once more.

Prepared to start out sending killer emails to your listing? Then join AWeber Free as we speak!