Wrightfield Partners with Liftvrac to Offer Elevator Conveyor Without Flights in UK and Ireland
Wrightfield, a number one supplier of high-performance meals processing options, is happy to announce a brand new strategic partnership with Liftvrac, a globally acknowledged producer of progressive and distinctive conveyor techniques based mostly in France. This unique settlement will enable Wrightfield to distribute Liftvrac’s cutting-edge expertise to the UK and Eire, increasing its already in depth portfolio of meals processing options.
The partnership comes at a time when client preferences are tremendously influencing the meals business. In 2023, UK retail gross sales of dairy merchandise elevated by 7% to €2.61 billion, with a big 12% rise in fermented dairy merchandise. There has additionally been a rising demand for more healthy choices, together with recent fruit and greens, in addition to an emergence of vegan, flexitarian, and vegetarian diets. These altering client tendencies require superior and dependable applied sciences to fulfill the evolving manufacturing wants of meals processors.
Wrightfield is devoted to offering state-of-the-art options that meet these market calls for, making Liftvrac’s conveyor techniques a beneficial addition to its product vary.
To solidify this partnership, key members of the Wrightfield staff, together with Gross sales Director Mark Rose, Gross sales Supervisor Jason Taylor, and Advertising Supervisor Andrew Lengthy, visited Liftvrac’s headquarters in France on February third, 2025. The go to additionally included a tour of the Lactalis cheese processing plant close to Nantes, the place they have been in a position to witness the distinctive efficiency of Liftvrac’s conveyor techniques in a high-demand meals manufacturing atmosphere.
Liftvrac’s conveyor is uniquely designed to protect delicate meals merchandise, akin to crisps and biscuits, even at excessive manufacturing charges. The precept of vaulting ensures that merchandise stay intact and at their authentic temperature all through the conveying course of. The sleek belt gently wraps the fabric, eliminating stress, and on the outlet, the belt opens whereas a steady scraper prevents any materials loss.
This zero-loss system makes Liftvrac a perfect answer for the meals business, minimizing waste and maximizing profitability. The advantages of this expertise lengthen throughout numerous meals sectors, together with dairy and cheese, meat and poultry, seafood, bakery and confectionery, and fruit and greens.
One of the important benefits of Liftvrac’s conveyors is their hygienic design and cleanability. They function tool-free belt elimination, an EHEDG-approved hygienic design, a semi-automatic cleansing system, and a space-saving vertical conveying construction.
Mark Rose, Gross sales Director at Wrightfield, commented on the partnership, saying, “We’re thrilled to associate with Liftvrac, an organization that shares our dedication to engineering excellence and innovation in meals processing. Their distinctive conveyor options completely align with our experience in designing and integrating high-quality processing gear. This settlement strengthens our providing, permitting us to offer UK and Irish clients with essentially the most environment friendly and hygienic conveying options obtainable. With Liftvrac, we can assist meals processors scale back waste, enhance effectivity, and keep the very best product high quality.”
With many years of expertise in meals processing and automation, Wrightfield and Liftvrac are well-positioned to ship tailor-made, high-performance conveyor options. This partnership reinforces Wrightfield’s function as a trusted provider of superior processing gear, guaranteeing that companies profit from elevated productiveness, improved hygiene, and enhanced product high quality.
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