World Liberty Financial buys Trump-related ENS domains

As Donald Trump prepares to take workplace because the forty seventh President of the USA, his household’s involvement in crypto continues to make headlines. This isn’t concerning the current launch of the $TRUMP and $Melania tokens. World Liberty Finance, a decentralized platform backed by the Trump household, has just lately acquired a number of high-profile Ethereum Title Service (ENS) domains.
These domains are notably BarronTrump.ETH, EricTrump.ETH, TrumpCoin.ETH, and WorldLiberty.ETH, and have been transferred to the World Liberty Multisig pockets on January 19, 2025. ENS domains simplified crypto transactions by changing difficult pockets addresses with user-friendly names.
As these domains are linked on to the Trump surname and members of the family, many specialists see them as a branding technique from Donald Trump within the crypto world. The current transfer is fueling hypothesis that extra meme coin launches related to the Trump household are on the horizon.
Simply days earlier than his inauguration on January 20, Trump introduced the launch of his Official Trump ($TRUMP) meme coin on X and Reality Social. And at this time, his spouse introduced the launch of the Melania token.
Inside a number of hours, the $Trump token reached a market capitalization of over $9 billion, surpassing standard meme cash like Bonk and Pepe. In line with CoinGecko, the $TRUMP is buying and selling at $53.90, which is simply 20% down from its all-time excessive of $73, contemplating the excessive volatility of the token.
Along with memecoins, WLFI has elevated their curiosity in Ethereum with a current buy of $48 million, bringing their complete ETH holding north of $100 million. Eric Trump has additionally hinted at growth within the DeFi sector underneath the WLFI’s banner.
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