TransUnion CIBIL and FACE partner to launch Consumer Education initiative, ET BFSI

TransUnion CIBIL and the Fintech Association for Consumer Empowerment (FACE) on Tuesday introduced that they’re partnering to advertise financial literacy and credit awareness in India.

The initiative, named ‘CIBIL Jaagran‘, seeks to enhance credit score schooling and facilitate easy accessibility to credit score for shoppers by way of FinTech solutions.

Beneath the settlement, TransUnion CIBIL will present information and experience and can develop co-branded and customised instructional content material. FACE, the Reserve Bank of India recognised Self-Regulatory Group (SRO) within the FinTech sector, will work with its community of 165 plus FinTech members to advertise monetary literacy and credit score consciousness amongst shoppers.

“Whereas shoppers now have simpler entry to financial products than ever earlier than, they might lack the understanding and information of methods to leverage these merchandise to enhance their monetary well being. On condition that as many as 28% of FinTechs’ prospects in December 2024 had been New-to-Credit score (NTC), client literacy and schooling are important for FinTechs if their prospects are to handle their credit score positively.” stated Bhavesh Jain, MD and CEO, TransUnion CIBIL.

As per the corporate announcement, TransUnion CIBIL’s info repository, information capabilities and analytical insights place it properly to supply related content material about monetary literacy.

Within the press launch, they detailed that the content material will embrace emails, articles, movies, webinars and podcasts and will probably be disseminated by FACE.

FACE will make the most of its personal and its member’s digital engagement channels to maximise the attain and affect of the marketing campaign.