TikTok to launch TikTok Shop in France, Germany, and Italy

TikTok is ready to broaden its TikTok Store e-commerce platform to customers in France, Germany, and Italy on Monday, Reuters reviews. TikTok Store has been obtainable in the UK since 2021, and now the corporate is able to broaden additional into Europe.

Whereas TikTok Store can be available in the United States and saw strong sales over the vacation season, TikTok’s destiny within the nation remains uncertain.

Reuters states that TikTok has been seeking to onboard extra Europe-based sellers onto TikTok Store, as many sellers on the platform promote merchandise instantly from China.

“In France, Germany, and Italy, we’re already working with retailers to get their merchandise listed on the platform, and TikTok Store can be obtainable to our TikTok customers from subsequent Monday,” Jan Wilk, head of operations at TikTok Store UK, advised Reuters.

Wilk says TikTok is in search of to broaden its product choices and costs on TikTok Store, which is usually identified for discounted costs. For instance, she famous that there’s a U.Okay.-based luxurious items retailer on TikTok Store that sells second-hand Birkin luggage.