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Life Insurance Corporation of India (LIC) has launched the “One Man Office” (OMO) service to offer its gross sales power with a complete digital ecosystem, enabling them to serve policyholders seamlessly. The initiative, which went dwell on 17 February 2025, goals to reinforce effectivity and productiveness amongst LIC brokers, growth officers, senior enterprise associates, chief life insurance advisors, LIC associates, and chief organisers.
LIC’s CEO and Managing Director, Siddhartha Mohanty, described the service as a major step in direction of selling life insurance coverage and enhancing customer support at any time and from any location. He added that the initiative aligns with LIC’s long-term objective of attaining ‘Insurance for All by 2047’.
OMO is designed to facilitate digital coverage gross sales, present after-sales companies, observe enterprise efficiency, and act as a coaching and data useful resource for brokers. LIC describes it as a cell digital workplace that goals to grow to be a single platform for all enterprise and service-related duties, accessible by way of cell phones.
The service is constructed on LIC’s ANANDA (Atma Nirbhar Brokers New Enterprise Digital Software) platform, which helps brokers onboard prospects. It gives options corresponding to a premium calculator, profit illustrations, E-NACH registration, change of handle requests, on-line mortgage functions, renewal premium funds, and claim-related doc submissions. Moreover, it supplies entry to a data centre, insurance coverage and health-related calculators, an workplace locator, and NEFT search instruments to help brokers in buyer interactions.
LIC plans to introduce additional options to the appliance in phases, aiming to adapt to evolving person wants.
