Rotana Joins Global Hotel Alliance & GHA Discovery
Rotana and World Lodge Alliance have signed an settlement, with Rotana becoming a member of GHA and Rotana Rewards turning into Rotana Discovery.
All 5 Rotana’s model of Rotana Inns, Rayhaan, Centro, Arjaan, and Edge will turn into GHA Discovery taking part in early 2026.
You’ll be able to entry GHA here and Rotana accommodations here.
GHA’s & Rotana’s Announcement:
ROTANA JOINS GLOBAL HOTEL ALLIANCE WITH 80 PROPERTIES ACROSS THE MIDDLE EAST, NORTH AFRICA, EASTERN EUROPE & TURKEY
Abu Dhabi-based Rotana will provide the 30 million members of the GHA DISCOVERY loyalty programme 80 extra properties to select from throughout 5 distinct manufacturers
Dubai, UAE, 27th March 2025: Two UAE-based hospitality powerhouses have come collectively in a milestone partnership as Rotana, one of many Center East’s main lodge administration firms, joins World Lodge Alliance (GHA) – the world’s largest alliance of impartial lodge manufacturers.
A quick-growing firm, Rotana offers GHA DISCOVERY members entry to an expansive portfolio of 80 properties throughout the Center East, North Africa, Japanese Europe and Turkey, with extra opening quickly. GHA has began the combination, and all properties of 5 Rotana’s manufacturers – Rotana Inns & Resorts, Rayhaan Inns & Resorts by Rotana, Centro by Rotana, Arjaan Lodge Residences by Rotana, and Edge by Rotana – shall be reside within the programme in early 2026.
For Rotana, becoming a member of GHA not solely expands its world attain and visibility – with GHA DISCOVERY producing US$2.7 billion in income and 11 million room nights in 2024 – but in addition for present Rotana Rewards members – which can turn into Rotana DISCOVERY on completion of the combination – it affords an expanded vary of loyalty advantages. These embody: DISCOVERY Dollars (D$) the place members can earn and spend D$ (with D$1 equal to US$1) at any property within the GHA DISCOVERY portfolio; rewards from the primary keep and VIP advantages comparable to room upgrades, versatile check-in/check-out unique providers, complimentary Wi-Fi, and extra; and Native Affords – member-only entry to lodge amenities, with or with out a keep.
Chris Hartley, CEO of World Lodge Alliance, mentioned:
“Welcoming Rotana to GHA is a big milestone, significantly in a area the place the model is the biggest lodge operator. With Rotana commanding a rising presence throughout the Center East, North Africa, Japanese Europe and Turkey, this partnership cements GHA DISCOVERY’s place as a prime loyalty programme each regionally and globally, giving our members entry to a fair higher collection of properties and locations. With Rotana becoming a member of, we shall be near 950 accommodations, and we’ve excessive hopes to hit 1,000 accommodations very quickly.”
Rotana thus advantages from the GHA DISCOVERY’s cross-brand exercise – the place members transfer between alliance manufacturers generated US$370 million in incremental income final 12 months.
Philip Barnes, CEO of Rotana, added:
“At Rotana, we’re dedicated to delivering distinctive hospitality experiences, and being a part of GHA permits us to increase this promise to a world viewers. GHA and Rotana share the identical values – providing a guest-centric method that offers travellers selection, flexibility, and significant rewards. With GHA DISCOVERY, we’re enhancing the advantages accessible to our loyal visitors whereas increasing our attain by means of a world-class alliance of impartial lodge manufacturers.”
Conclusion
GHA has shortly turn into a fairly big sufficient program to take part in, and there’ll quickly be greater than 1,000 GHA Discovery-affiliated accommodations.
Rotana is a robust model within the Center East, however not being a part of a extra important program and never getting elite advantages have deterred me from staying with them.
I’m glad to see them becoming a member of GHA in early 2026l
