Nexo Unveils Strategic Rebrand as a Premier Digital Assets Wealth Platform

November 1, 2024

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Vilnius, Lithuania, October thirty first, 2024, Chainwire

Nexo redesigns its progressive options for long-term digital wealth constructing with 24/7 superior shopper care on Bitcoin Whitepaper Day.

Nexo, a number one digital belongings establishment, at the moment introduced its main rebrand and platform redesign, marking its evolution from a crypto lending pioneer to the primary complete and compliant digital assets wealth platform. Unveiled on Bitcoin Whitepaper Day, this step displays Nexo’s progress and broader strategic imaginative and prescient for empowering forward-thinking traders to develop, protect, and make the most of their wealth.

Following 20 months of shopper analysis throughout 5,000 customers in 23 international locations, Nexo’s revamped platform – with a brand new brand, web site, and enhanced consumer interface – responds to the rising demand for classy, but versatile digital asset options. This evolution aligns with the wants of those that acknowledge the facility of cryptocurrencies to create long-term worth, as Nexo continues on its mission to drive the following era of wealth.

Nexo evolves with the maturing crypto panorama

“Our ‘Wealth Ahead’ philosophy positions us as the primary main crypto firm to make a strategic transfer to a complete digital asset wealth platform. We concentrate on offering impartial, savvy traders with smarter and extra versatile methods to develop and entry their wealth within the digital asset house,” stated Kosta Kantchev, Co-founder and Govt Chairman of Nexo.

The digital asset panorama has quickly advanced from a distinct segment to a transformative power within the monetary sector, underscored by the approval of Bitcoin spot ETFs. This momentum is mirrored within the rising curiosity in digital belongings: 65% of institutional investors are able to enter the market whereas 72% of retail investors view digital belongings as important for wealth-building.

Nexo has been on the forefront of this evolution. With a strong enterprise mannequin and various choices, Nexo has earned the belief of each retail and institutional traders throughout greater than 200 jurisdictions. Its spectacular monitor report – over $320 billion in processed transactions, $8 billion in crypto credit score issued, and $945 million in curiosity paid out – cements its new route: shaping the following era of wealth.

A brand new search for a brand new period

Nexo’s new model and visible id replicate its mature, targeted route, specifically “Driving the following era of wealth” – according to the discerning nature of crypto holders.

The revamped id integrates motion and precision, symbolizing Nexo’s dedication to shopper prosperity and forward-thinking options. Central to the upward-flowing brand sample are two key ideas: human resilience – represented by a spiral – nods to the perseverance and flexibility inherent in human DNA, and exponential progress – captured by mathematically exact diagonals – exhibits the boundless alternatives of digital belongings.

Impressed by the fashionable, energetic way of life of Nexo’s purchasers, the brand new id blends gentle greys and beiges with energetic greens to seize at the moment’s alternatives. Flowing patterns and exact components convey each flexibility and safety, resonating with Nexo’s clientele which calls for innovation and reliability in managing their wealth.

“Our new visible id mirrors Nexo’s evolution into a complicated digital belongings wealth platform,” stated Elitsa Taskova, CPO of Nexo. “Going ahead, we’re specializing in hyper-personalized, white-glove service, providing autonomy and adaptability inside an intuitive product suite with the instruments and experience that can assist you thrive. As digital belongings merge with conventional investments, Nexo stands able to information you, offering compliant alternatives for progress and long-term worth.”

Platform evolution: a collection for the forward-thinking investor

After 20 months of shopper analysis, Nexo’s survey of 5,000 customers throughout 23 international locations revealed that 67.9% of high-net-worth people view digital belongings as long-term wealth options, whereas 69% of Bitcoin holders see it as a sturdy retailer of worth. This displays a major shift in how subtle traders strategy wealth, more and more favoring digital-first instruments and a seamless, omnichannel ecosystem for twenty-four/7 entry.

Nexo’s 360° product suite aligns completely with these calls for and affords:

Financial savings Development: Versatile and fixed-term yield choices, together with Twin Funding, are accessible 24/7 throughout all units.
Superior crypto instruments: crypto-backed Credit score Strains, 1,500 market pairs, crypto Futures, Goal Value Swaps, and superior analytics allow various progress alternatives.
World Entry: liquidity and seamless spending choices, guaranteeing entry to funds by way of the Nexo Card.

As well as, the Nexo platform empowers its clientele with tiered loyalty rewards and bespoke providers for high-net-worth purchasers with 24/7 shopper care groups.

Trying forward, Nexo is evolving its suite of digital asset wealth instruments with a robust concentrate on compliance and safety methods constructed for long-term stability. The corporate continues to pursue strategic partnerships and worldwide growth, solidifying its place because the world’s main digital belongings wealth platform.

For extra details about Nexo’s ‘Wealth Ahead’ technique, customers can go to https://nexo.com/brand.

About Nexo

Nexo is a premier digital belongings wealth platform empowering purchasers to develop, handle, and protect their crypto holdings. Our mission is to drive the following era of wealth by prioritizing buyer prosperity and delivering tailor-made options for constructing long-term worth, supported by 24/7 shopper care.

Since 2018, Nexo has been delivering unmatched alternatives to forward-thinking purchasers throughout greater than 200 jurisdictions. Our all-in-one platform combines cutting-edge know-how with a client-centric strategy, providing excessive yields on versatile and fixed-term financial savings, crypto-backed loans, superior buying and selling instruments, and liquidity options by the primary debit/credit score crypto card. Backed by deep business experience, a sustainable enterprise mannequin, strong infrastructure, safety, and world licensing, Nexo champions innovation and long-lasting prosperity.

Official web site: nexo.com

Observe: Among the services are unavailable to residents or residents of sure jurisdictions, together with the place restrictions might apply.