Bestselling horror novelist Stephen King and new Twitter proprietor Elon Musk went head-to-head again on the faltering social media platform this week over the exodus of advertisers.

“Fairly quickly the one advertiser left on Twitter shall be My Pillow,” King wrote in a mocking tweet Tuesday, referring to the bedding firm owned by zany “MyPillow Man” Mike Lindell, who nonetheless baselessly claims the 2020 election was rigged.

Musk lamely fired again: “Oh hello lol. Is My Pillow really an awesome pillow? Now I’m curious.”

Advertisers are leaving Twitter in droves due to controversy over growing misinformation and hate speech — and hijacked accounts — within the wake of Musk’s Twitter takeover final month.

The Washington Post has reported that greater than a 3rd of Twitter’s high 100 entrepreneurs haven’t posted any promoting on the location prior to now two weeks, and that Musk “can’t afford” to lose any extra.

One such advertiser, the pharmaceutical large Eli Lilly, suspended its account after a highjacked Eli Lilly Twitter account promised free insulin. The profile had a “verified” blue checkmark, which Should was promoting for $8 a month.

Twitter now faces the prospect of “losing out on millions of dollars in ad revenue,” Amy O’Connor, a former senior communications official at Eli Lilly, instructed the Publish.

“What’s the profit to an organization … of staying on Twitter?” O’Connor requested. “It’s not definitely worth the danger when affected person belief and well being are on the road.”

The advertiser scenario is more likely to solely worsen. Musk introduced Thursday that starting subsequent week, he’ll allow some accounts that had been suspended for violating Twitter insurance policies “amnesty” to return to the platform.

He promised the reduction would solely apply to accounts that haven’t damaged legal guidelines or “engaged in egregious spam.”

Musk allowed Donald Trump again on Twitter final weekend. However the former president hasn’t posted any new tweets.

Musk polled Twitter customers earlier than permitting Trump’s return and the amnesty for different suspended accounts, claiming the vast majority of respondents favored the strikes.