MediaTek leads global smartphone SoC market as Samsung slips again
Qualcomm is perhaps on the tip of everybody’s tongue, however the true winner? MediaTek. In keeping with Counterpoint Research’s latest data, for the seventh straight quarter, MediaTek held the crown within the world smartphone SoC market. Some firms like Apple made a shock comeback, however others, corresponding to Qualcomm dipped. As for Samsung’s Exynos, it’s nonetheless combating for relevance.
MediaTek: Quiet, constant dominance
This fall 2024 outcomes are in
In keeping with the figures, MediaTek ended This fall 2024 with 34% market share, barely down from the earlier quarter, however nonetheless comfortably forward of the pack. This may shock a few of you who suppose that Qualcomm is the dominant participant on the subject of chipsets. In spite of everything, virtually each main flagship cellphone makes use of its merchandise.
Nevertheless it seems MediaTek goes after amount by focusing on mid-range units. That is because of new mid-range chips just like the Dimensity 8350 and 8400. The corporate can be focusing on the finances sector with its Helios collection of chipsets. This shouldn’t be shocking. Whereas flagship telephones are what usually makes the information, finances and mid-range telephones are the true needle movers.
As for the competitors, the information reveals that Apple’s share jumped to 23% in This fall 2024. That is its highest all yr. It’s additionally because of the A18 collection launch which made its approach into the iPhone 16 collection. Apparently sufficient, Apple’s market share really outnumbered Qualcomm throughout that exact quarter.
Qualcomm’s share dropped to 21% for This fall 2024. Notice that extra telephones utilizing Qualcomm’s chipsets will launch in 2025, so it’s potential Qualcomm will steal again its spot from Apple. Nonetheless, it’s nonetheless a far cry from its rival MediaTek.
Samsung Exynos: Nonetheless in free fall
That is the place it gets a bit sad. Samsung’s Exynos is caught at 4%. For at the least the previous yr or so, Samsung’s Exynos by no means went greater than 6%. This might be on account of the truth that the Exynos chipsets are virtually unique to Samsung’s personal telephones. It doesn’t assist that the Galaxy S25 collection dumped the Exynos 2500 in favor of Qualcomm’s chips.
Will we ever see the Exynos chipsets develop greater than that within the world smartphone SoC market? Proper now, it’s exhausting to see that taking place. Samsung damaged the reputation of its Exynos chips, so except it will possibly pull off a PR miracle, we wouldn’t be shocked if at some point the corporate have been to ultimately name it quits on Exynos and simply go all-in with Qualcomm or MediaTek.
