Banking

Avg age of first-time life insurance buyers drop to 28 years; 81% underestimate life cover needs, ET BFSI

life insurance coverage protection

The typical age of first-time life insurance consumers has dropped from 33 to twenty-eight years, stated a survey performed by Bajaj Allianz Life Insurance in collaboration with NielsenIQ.

It highlighted that household tasks, revenue ranges, and well being issues emerged as key drivers for insurance adoption.

Notably, 81% of respondents believed that life insurance coverage of lower than 10 instances their annual revenue was ample for monetary safety.

Nonetheless, the precise protection figures inform a special story—in city areas, the typical life cowl stood at 3.1X instances annual revenue, dropping to 2.9 instances for Mass Prosperous and Prosperous households respectively, the report stated.

The survey coated 2,000 people throughout metro, tier 1, and tier 2 cities, assessing life insurance coverage ranges and figuring out gaps in monetary safety.

Main hole in monetary preparedness

The report additional highlighted that Indians believed that they had protection of 6.4 instances their revenue, however the precise protection averaged simply 3.1 instances, highlighting a serious hole in monetary preparedness.

Additional, over one in three Indians have by no means reviewed their life insurance coverage protection, even after main life occasions.

This quantity rises to 43% amongst self-employed and prosperous people, placing them at greater danger of underinsurance.

Curiously, the report additionally highlighted uncertainty about protection adequacy saying that whereas youthful people are buying insurance coverage earlier, the 46-50 age group, which generally purchased insurance policies at age 33, expressed low confidence of their sum assured.

Almost half of Indians want for a self-directed studying as 46% of them depend on private analysis for all times insurance coverage choices.

Consciousness and adequacy stay vital hole

The findings underscore a vital hole in life insurance coverage consciousness and adequacy in India.

Whereas extra individuals are recognizing the significance of life insurance coverage, misconceptions about required protection persist, leaving many underinsured.

Many discover the idea of ample life insurance coverage protection advanced or battle to understand its significance, the report highlighted.

  • Revealed On Mar 25, 2025 at 03:16 PM IST

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