A JW Marriott all-inclusive resort is opening in Costa Rica

Lately, JW Marriott has been branching out into new markets and lodge types, particularly all-inclusive resorts and safari camps.

Now Marriott loyalists can sit up for an upscale tackle the know-what-you-pay-upfront trip fashion with the announcement of a JW Marriott all-inclusive resort in Costa Rica from Mullen Real Estate Capital.

This JW might be set in Costa Elena, “an unique resort-residential group situated in Guanacaste, Costa Rica,” according to a statement from Marriott. As a conversion property slightly than a new-build, friends can anticipate to take pleasure in 415 newly refreshed rooms, 11 bars and eating places, a 16,000-square-foot spa, and a whopping 17 swimming swimming pools as soon as the present lodge’s renovations are accomplished subsequent spring.

Associated: The best Marriott all-inclusive resorts for a perfect vacation

A Marriott consultant confirmed to TPG that this forthcoming JW Marriott resort will exchange the present Dreams Las Mareas Costa Rica, which is already a part of Mullen Actual Property Capital’s portfolio. Desires Las Mareas might be exiting the Hyatt Inclusive Assortment portfolio on March 30, as reported by travel trade publication Pax News, and the resort’s web site reveals no availability to e book beginning July 2025.

“We’re thrilled to increase our presence in Costa Rica with the introduction of one of many first JW Marriott All-Inclusive Resorts,” Uriel Burak, Marriott Worldwide’s vp of improvement for the Caribbean and Latin America, or CALA, stated in Marriott’s public assertion. “This mission marks the start of a strategic collaboration with Mullen Actual Property Capital, a pioneer within the all-inclusive sector, inside the CALA area.”

That “strategic collaboration” could possibly be an trade sport changer. If profitable, the JW Marriott all-inclusive resort could possibly be the primary of extra potential reflags for Mullen Actual Property Capital, the drive behind dozens of all-inclusive resorts in Mexico, the Dominican Republic and Costa Rica — most of that are presently Hyatt manufacturers like Desires and Secrets.

Associated: The 13 best all-inclusive resorts in Costa Rica for beach visits or hiking trips

What makes this reflag much more attention-grabbing is that the Mullen household behind Mullen Actual Property Capital initially based Apple Leisure Group, the all-inclusive resort large that was offered to Hyatt in 2021, adding around 100 all-inclusive properties to Hyatt’s portfolio. Jeff Mullen, Mullen Actual Property Capital’s president and CEO, held a prolonged tenure as Apple Leisure Group’s chief working officer. All this to say, this crew has already dramatically formed the all-inclusive expertise — and is as soon as once more current for vital new modifications within the phase.

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“MREC is thrilled to embark on this thrilling collaboration with Marriott Worldwide and JW Marriott, a model synonymous with excellence and world-class service,” Mullen stated within the assertion. “Collectively, we sit up for unlocking new alternatives, setting new benchmarks, and making a future stuffed with limitless potential.”

Over the previous few years, Marriott has been on a mission to redefine the all-inclusive expertise by bringing well-known Marriott manufacturers into the all-inclusive ecosystem. Marriott’s Luxurious Assortment has opened all-inclusive resorts in Mexico and the Dominican Republic, with extra within the pipeline. In April, the first-ever, highly-anticipated W all-inclusive resort will open in Punta Cana, bringing the famed social-forward life-style model into the fold. And even the namesake Marriott model transformed a Cancun Marriott into the TPG Award-winning Marriott Cancun, An All-Inclusive Resort.

Different JW Marriott all-inclusive signings embody a location in Costa Mujeres, Mexico, and Marica, Brazil.

The Factors Man reached out to Hyatt and Mullen Actual Property Capital for additional remark however didn’t hear again earlier than publication of this text.